Wizard Trees — Studio Lacq

Building one of the most recognized brands in cannabis.

Studio Lacq played a key role in shaping Wizard Trees into one of the most recognizable and influential brands in modern cannabis.

Working directly with the founding team, we translated a product-first philosophy — centered on elite genetics, small-batch cultivation, and uncompromising quality — into a fully realized brand universe.

From the label on every jar to the animated worlds that live on social, every touchpoint was designed to feel intentional, premium, and unmistakably Wizard Trees.

01 — Packaging SystemJars, Pre-Rolls & Label Design

Full Collection

Pre-Roll Collection

Voodoo Campaign

Zoza Drop

Black Magic

Wizzy Jars

02 — 3D Strain RendersEvery Strain. Its Own World.

Falling Jars Animation

Black Light

British Delight

Gas Gimlet

Wizzy

Zoza

Tide

Full 3D Collection

Tide Pre-Roll

03 — Characters & WorldbuildingThe Wizard Lives

Wizard Cutoff

Gas

Hammock

Alchemist × Rolling Loud

04 — Motion & AnimationCinematic Strain Drops

Every Wizard Trees strain launch gets its own cinematic world — custom environments, character sequences, and visual effects that live on social, in retail, and at cultural activations.

Zoza — Strain Drop Film

Dark Matter — Cinematic Launch

Limelight

Tea Time

Scope of
Work

Brand Identity & Visual Language

Defining the look and feel of Wizard Trees — balancing premium aesthetics with a distinct cultural edge. Positioning as a leader in designer cannabis through visual presence.

Packaging System Design

Developing and refining packaging across multiple product categories — a consistent system that scales across strains, drops, and markets while maintaining a collectible feel.

3D & Animation

Creating a range of 3D visuals and animations for product launches, social campaigns, and brand storytelling.

Campaigns & Marketing Assets

Rollout assets for drops, collaborations, and retail moments — ensuring consistency across Instagram, web, email, and in-store.

Worldbuilding & Characters

Developing characters, narratives, and visual themes that extended Wizard Trees beyond product into culture. Every strain lives within a larger universe.

Merch & Cultural Activations

Merchandise design and festival presence including Rolling Loud — positioning the brand within music, fashion, and street culture.